Exemplary polarity profile

If you only have a draft or a concept, then we can comparative benchmarking data from our database installations, and so a well-founded interpretation of the data.

Strengths of the method:

Testing a large sample in a relatively short time

Speed of data collection

very high data

Formation of a for your target group (s) representative sample

Unique data by comparing the concepts / drafts among themselves or with benchmarking data from our database (currently: 318 Internet offers)

How big should the sample be?

To provide a comprehensive picture of user preferences to receive each draft should be at least 150 people questioned.

How long does it take to implement?

48 hours – maximum! Ie the results are already two days after the order is placed before.

What input have you?

All we need from you the concept and design variants in a common graphics format including a reference to the dimensions and characteristics of the different variants are compared and evaluated them.

Gladly we can address these issues and assessment dimensions also work with you to develop, for example the kick-off talk on the phone.

What do you get from us?

Provided services at a glance:

Conception and creation of the online questionnaire or advice in preparing the questionnaire

Recruitment of survey participants / s

Programming of the on-line questionnaires (including integration of images, audio and video files)

Implementation of the survey & data analysis

Online Reporting: ability, even during the ongoing study to look at the data collected so far to raise

Implementation of data analysis

Volume interpretive chart with the following contents:

Management Summary

Detailed presentation of results from survey data (tabular / graphical processing): detailed analysis of the different design variants

Interpretation of data: identification of the reasons and causes for the collected data (including advantages and disadvantages of the alternatives)

Concrete recommendations for action and optimization recommendations

These benefits can be in the package (Full Service) or as individual institutes.

On request, we present the results and findings of the tests in the context of a moderated workshop.

When this method is suitable?

Your agency or creative department presented several drafts. Time is short, and you must quickly make a decision. The choice is often difficult, not least because it is not always in the target group (s) can empathize. Because it must go fast, is a market in general no longer possible. This is where our test in 48 hours: About our panel we generate assessment data for your designs from your target: reliable, valid and very efficient. Allows you to your decision and your gut feeling secure.

Delineation of a multi-topic survey: here you can also quickly generate data, is detrimental, however, that these surveys only once a month take place in the event of the eResult coach ever in the last week of the month. At 48 hours you will receive the test data within 2 days of your request, no matter when this takes place!

Possible questions:

How are design or layout of page elements assessed by the users?

Does the wording in the Hauptrubiken? Are they properly arranged – also in relation to the order within the navigation bar?

Which design option works better?

Are there differences in the evaluation of various user groups that should be taken into account?

What users associate with the concept and design variants?

Fits the concept or the design of the image of your company? If the concept as “innovative” and “modern” economy?

And many more …

In what phase of the project be used?

Design / development

Already in the early design phase, the various concepts and designs for evaluation users are. How can fundamental knowledge on the basis of a survey of your target group (s) be obtained before costly mistakes on the final design and structure of the website are made. Therefore, such tests in the early stages to take place. Very important: it must be conceptually different designs / designs are available, the entries in the test. If this is not the case, then can we use data from our benchmarking database incidentally.

How does this method work?

Our online concept test or online test design allows a comparative assessment of different designs or concepts within just 48 hours.

The test relies on the advantages of online surveys of a panel (see panel survey and online access panel): Data Delivery Fast, reliable and valid data, questionnaire design attractive and thus very low discontinuation rates.

As part of the online survey participants are successively presented design proposals to be evaluated individually. The designs are all test participants rotated submitted. Following the evaluation of different alternatives and re-submit all the variants at a glance, a ranking.

Alternatively, you can gradually keep two design alternatives can be compared. The most preferred variant serves as a baseline for the next couple comparison. The result is the preferred design option from a set of alternatives. For design tests are fundamentally projective methods such as analogy formation or selection of appropriate attributes / characteristics of a group of statements that are based on a scale to be assessed on.

Multimodal data in the survey research design

The chat-linguistic research bases its analysis so far almost exclusively on so-called “Recordings” (log files), memory instances between the communicants issued exchanged textual contributions in their sequence generated by the server. For quite a few research schungsfragen proving to recordings as a database, however, as a deficit in that they – although sometimes misleadingly referred to as “chat transcripts” means – only the text of the document sent contributions, but not the process-and the timing of the individual linguistic production and access to the receptive partner contributions. When someone with a contribution of the production started (ie for the realization of an action plan decided) and how long he / she Versprachli for its investigation is required, whether the draft text at the keyboard if necessary, repeatedly modified and how these modifications if necessary . the meantime taken New Partner Reception contributions related to a cut mitschnittszentrierten access and is available as a resource for analytical purposes, therefore, is not (readily) available. The paper presents an initial survey design for the collection of multimodal data to users when chatting activities that precisely such information. Were collected for each ne chat operators by means of screen capture and video surveillance Datenzur contribution to production and view direction behavior, along with data on facial expressions, body posture and oral verbalization in front of the screen. The focus of the contribution is on the presentation and discussion of the transcription format used for the description of such observational data has been developed. For a description of the contribution of production in the chat, in which typically the formulation and registration of the sale goes ahead, and the production as a text for the dialogue can be understood, are proving to categories from empirical writing research seems particularly appropriate (eg, to forms of retrospective review already entered text which stated). However, it is in the chat communication but a form processed synchronously, dialogic exchanges, which means that conversely, the dialogue directly to the processes of text production and revision rückwirkt text entered by direct evaluation of an expression of the currently pursued (in Versprachlichung befindli-chen) action plan may be caused by the time between reception of new partner contributions from the screen. The transcription format, aims to contribute to the different behavioral modalities present observational data processing be presented on that basis of these statements on the individual organization of production and reception, and persecuted for synchronization with the action plans for each ad hoc (by screen view) verifiable stand the course of the screen protocol possible. An example is demonstrated that analysis based on the transcripts can be made and what new additions to the particularities of the chat communication data for multimodal communicative participation of the parties open.